Super Bowl Update

A collaboration between Joe Bates, Sid Bryan and Cozette McCreery, SIBLING is a brand based in London which launched in 2008 born out of a desire to give knitwear for men a good old fashioned shake-up with cartoon ka-pows of color and bams of very English humor. Their latest collection, PLEASE KILL ME, is nothing short of outrageous - intentionally, of course.


above: Joe Bates, Sid Bryan and Cozette McCreery of SIBLING

While one can't discount the technical skill in the oversized knits, the A/W 2013 Menswear collection is a little Dumb Donald meets Fair Isle meets Mickey Mouse. Furry long shorts, mufflers and mittens on steroids, colored leopard prints and knit hats that belong on Fat Albert's gang are paired with sockless converse shoes.





While I commend them for creating fashions inspired by art, music and culture as opposed to concentrating on commercial wear, these pieces are simply ridonk.

Here are all 16 looks in the collection as they walked down the runway at London Fashion Week:


















UK Stockists:
Hervia, Manchester
39-39, London
Dover Street Market, London

International Stockists:
RA13, Belgium
Darlingyou, South Korea
Daily Projects, South Korea
International Gallery Beams, Japan
Heathen by Midwest, Japan
LHP, Japan
Steps, Japan
Cannabis, Japan
Circus, Japan
Jour, Japan
Banal, Japan
Fan, Japan
Opening Ceremony, USA

SIBLING