WLKY's parent company says app will be handy tool for voters, political observers
Hearst Television is launching Election 2012, a mobile app featuring up-to-the-minute and in-depth election-related national content as well as content from the company’s news stations in 25 markets stretching from Portland, Maine, to Honolulu, including CBS affiliate WLKY-32 in Louisville.
The advertising-supported Election 2012 app is available for free in the iTunes Store for iPhone users and the Google Play Store for Android users.
“This app should come in handy not only for voters in the 25 Hearst Television news markets, but for any political observer interested in the latest developments in closely contested presidential-election states... and in states hosting tight Senate races, like Massachusetts – in all of which states Hearst Television has leading news stations and websites,” said Roger Keating, SVP of Hearst Television.
Among the features of the “Election 2012” app are:
- A friendly interface enabling users to browse local election and political coverage – including articles, slideshows, and videos – from a selection of local stations
- Local “Voters’ Guides” with information such as deadlines on voter registration, polling locations, candidate biographies, and candidates’ positions on issues
- A “count-down clock” to election day
- Electoral College map
- A featured “photo of the day”
- The ability to upload user-generated content
- Facebook integration
- Live election-night video, continuous news and commentary updates, and election results
Each station’s local content is fed to the app using the content management system of Hearst Television partner company Internet Broadcasting.
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