Despite small drop in the number of TV households, rankings for our region remain the same
Nielsen released the list of television market rankings for 2012-13 today, and the big story is that, while the overall estimated number of TV homes across the country dropped again, the drop didn't make enough difference to change the rankings for any of the markets in our part of the country.
Nationwide, the number of TV households stands at 114,173,690. That's down nearly a half of million - or less than 1% - from last year's 114,649,310.
So how did the markets in our neck o' the woods fare? Let's look at them from largest to smallest:
- In this region, St. Louis is the largest TV market, and remains so this year at #21, based on its 1,243,490 TV households, down from 1,253,920 last year.
- Indianapolis bounced back to #26 last year and remains there for 2012-13. Indiana's largest TV market now has 1,089,700 TV homes, compared to 1,109,970 last year.
- Since 2008, Nashville has been #29, and that hasn't changed this year. The market has 1,014,910 homes, down a fairly sizable sum from the 1,024,560 one year ago.
- Louisville holds the #48 spot for the second consecutive year. The Kentuckiana market now has 670,880 households (compared to 674,050 in 2012).
- Paducah-Cape Girardeau-Harrisburg holds tight to the #81 spot with 388,340 TV households (down from 393,330).
- Evansville remains #104 on Nielsen's list with 284,040 TV households (compared to 287,880 last year).
- Terre Haute is still #154 with 139,600 households (down from 142,780).
- Bowling Green stays at #182 with 78,880 households (down from 79,990 last year).
Despite not losing position, all of the stations, as you can see above, lost TV households - some more than others. Among the three larger markets in the region, Indianapolis was the biggest loser, shedding 20,270 households in just the past year. St. Louis lost the next highest number, at 10,430. Nashville was third with a decline of 9,650. Louisville's loss was least at 3,170.
Among the mid-sized markets, Paducah-Cape Girardeau-Harrisburg shed the most at 4,990; Evansville lost 3,840.
The smaller markets lost even less: Terre Haute lost 3,180 households, with Bowling Green losing 1,110.
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