Emmis Communications has rebranded and separated the programming of its two newly-acquired Terre Haute-area radio stations.
WSDM-92.7 FM, formerly broadcasting as a simulcast with sports WSDX-1130 AM, is now playing a variety hits format and is known as "92.7 Bob-FM."
WSDX will get new call letters - WFNF - and be known as "1130 The Fan," much in the way that WFNI-1070 AM in Indianapolis (the former WIBC, also owned by Emmis) is "1070 The Fan." It will continue to air ESPN Radio programming, but a locally-produced afternoon show is in the works.
Emmis paid $335,000 to Crossroads Investments for the two stations, both of which are licensed to Brazil, Ind. They now operate from Emmis Terre Haute's new headquarters on Wabash Avenue in downtown Terre Haute, alongside WTHI-99.9 FM and WWVR-105.5 FM.
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