LIN Media, which owns Terre Haute CBS/Fox affiliate WTHI-TV and three other CBS affiliates in Indiana, has announced the launch of LIN Mobile, a new company that will provide mobile marketing solutions for clients nationwide.
The company said that LIN Mobile will help clients effectively market their products and services to an increasingly mobile-centric population through the delivery of targeted and localized media on mobile devices.
Digital industry veteran Kevin Wassong has been appointed CEO of LIN Mobile and will report to Robb Richter, LIN's SVP in charge of digital media. Most recently president of Minyanville Media, Wassong is the founder and former CEO of digital@JWT, the digital branding and e-business arm of global ad agency J. Walter Thompson.
"Our investment in mobile demonstrates our commitment to responding to advertisers’ needs and providing them with the most effective marketing channels," said LIN president and CEO Vincent Sadusky. "Kevin is both a pioneer and a veteran and we are excited to have someone of his caliber advance our mobile business."
The company said that LIN Mobile will help clients effectively market their products and services to an increasingly mobile-centric population through the delivery of targeted and localized media on mobile devices.
Digital industry veteran Kevin Wassong has been appointed CEO of LIN Mobile and will report to Robb Richter, LIN's SVP in charge of digital media. Most recently president of Minyanville Media, Wassong is the founder and former CEO of digital@JWT, the digital branding and e-business arm of global ad agency J. Walter Thompson.
"Our investment in mobile demonstrates our commitment to responding to advertisers’ needs and providing them with the most effective marketing channels," said LIN president and CEO Vincent Sadusky. "Kevin is both a pioneer and a veteran and we are excited to have someone of his caliber advance our mobile business."
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