Super Bowl Update

I've never been completely sold on "syndicating from within," as companies like Raycom have done with America Now and others, especially when there are so many good syndicated programs out there (including one that hasn't managed to make its way into the Evansville market despite being perhaps the one that was most-talked-about this year ... hmmm ...).

But in numbers newly released, it's clear that America Now is working - and drawing more eyes to the stations where it's broadcast.

Hosted by Bill Rancic and Leeza Gibbons, the joint venture between Raycom and ITV Studios America, which is now in its third season, has improved its position in 14 metered TV markets - including Louisville - by an average of 20% over last year.  It's bringing in some 137,000 viewers a day (good for a 1.2 rating and 3 share versus a 1.0/3 last year) in just those 14 out of the 45 markets where the show can be seen.

In fact, Louisville's ratings for the show have shown the most improvement of all.  On WAVE 3, where the show is on at 11:30 a.m. and 2 p.m. ET each weekday, it's grown its audience by a whopping 74% compared to last year.

It's not publicly known how the show is doing in Evansville at WFIE or in Cape at KFVS, but both have positioned the show with popular programs both before, during and after, which certainly put it before a solid viewer base.  At 14, the show bookends Jeopardy and leads into Dr. Oz, while at KFVS, it airs between Let's Make a Deal and Dr. Oz.