NBCU and Hearst are looking to grab "metrosexual" male viewers previously ignored by networks like Spike and History, and they're going to use the G4 network - rebranded with Esquire magazine's name - to bring them into the fold. [The Hollywood Reporter]
Univision To Air Bounce TV In 7 Top Markets
Univision and Bounce TV announced a deal this morning that will see the Spanish-language network add the African-American-themed diginet in San Francisco, Boston, Tampa, Miami, Denver, Sacramento and Raleigh. The new deal brings Bounce TV’s coverage to 86% of African-American television homes and 68% of total U.S. TV households. [TVNewsCheck]
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