Say goodbye to Comcast's red "C" logo, and hello to the ... NBC Peacock?
Yup, NBC's highly-recognizable, long-serving, rainbow-colored avian mascot is now Comcast's corporate logo as well.
Interestingly, the move comes roughly two years after Comcast pointedly eliminated the bird from NBCUniversal's logo. It does not appear that the Peacock will return there (although you never know, of course).
So why make it part of the corporate image?
“The peacock is one of the most recognizable brands in America, and if you look at the iconic peacock with the modern new font for Comcast, it brings together the whole concept of media and technology,” a company rep told The Wall Street Journal.
Expect to see the new look gradually phased-in on company vehicles, bills and other places. It can already be seen on the Comcast website.
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