Super Bowl Update

For thirty-five years, audiences around the world have followed the adventures of Luke and Anakin Skywalker, the Jedi heroes of a galaxy far, far away. And now, a new exciting exhibition comes to our own galaxy with Star Wars Identities, a redefined modern exhibition experience in which we will rediscover the unforgettable characters of Star Wars in a whole new way.

Canadian agency Bleublancrouge has done a very nice job with promoting the exhibit. Their six illustrated exhibition posters, video teaser and now, a new tv spot are all nicely done (and all shown in this post).

First, the latest promotional tv spot for the exhibit, directed by Simon Olivier Fecteau:




Canadian ad agency Bleublancrouge also created the inkblot Vader image and video teaser for the exhibit:


The exhibit’s marquee image – the inkblot Darth Vader – quickly captivated the StarWars.com readers when it was first revealed last November (shown above), accompanied by this teaser spot for the exhibit:


Bleublancrouge is also one of three companies that make up X3 Productions (the exhibit’s licensee), has created several new character portraits for the campaign, which are showcased below.

The illustrations were inspired by the individuality of each character, by what makes them who they are; Yoda, Darth Vader, Amidala, C-3PO, Boba Fett and a Stormtrooper:



above: detail of Bleublanrouge's Amidala exhibition poster for Star Wars Identities

above: detail of Bleublanrouge's Vader exhibition poster for Star Wars Identities


above: detail of Bleublanrouge's Yoda exhibition poster for Star Wars Identities

above: detail of Bleublanrouge's C3PO exhibition poster for Star Wars Identities


above: details of Bleublanrouge's Stormtrooper exhibition posters for Star Wars Identities

above: detail of Bleublanrouge's Boba Fett exhibition poster for Star Wars Identities

This new innovative exhibition with interactive displays, original costumes, props and concept art, was made possible by Lucasfilm Ltd. and produced by Montreal's X3 Productions. It makes use of an extensive collection from the Lucasfilm Archives to explore the sciences of identity through the characters of Star Wars.

Some images from the exhibit:




Star Wars Identities: The Exhibition