Launched just last year, Royal Dragon by Dragon Spirits Ltd. in Kowloon, is a new expression of Superior Vodka. A small batch vodka, exclusively distilled in Russia from the finest winter harvest rye. To achieve elemental softness and purity, their vodka is five times distilled, using a century old copper pot still. They offer three types; Elite, Imperial and The Emperor ‘Limited Edition’ - all in beautifully designed bottles and packaging.
Elite:
The Royal Dragon Elite is outstanding on the rocks, neat and in the mix with your favorite cocktail. The Elite Vodka is produced from the finest winter harvest rye, organically grown by trusted farmers near our distillery. It's not only the taste that impresses; also the specially designed gold dragon bottle creates a unique feeling of luxury.
Imperial:
The Royal Dragon Imperial Vodka is superior craftsmanship in all its elements. An award winning Vodka infused with the highest quality edible 23 carat gold leaves from Switzerland:
The superior taste and our exclusive hand-blown bottle, including a masterly sculpted dragon, defines the Imperial as the ultimate temptation. Royal Dragon's Imperial Vodka is available in multiple sized bottles:
The Limited Edition Emperor:
Nothing beats the allure of real gold and real diamonds and the Limited Edition by Royal Dragon Vodka, “The Emperor” a rare and distinct limited batch of 888 Masterpieces, distilled from the finest organic ingredients, has both. It's infused with edible 23 carat gold leaf and packaged with a bottle top that contains a wearable pendant of 18k yellow gold set with 35 brilliant cut and certified diamonds. 
This masterly hand blown Dragon caged within a pristine glass bottle is crowned with an exquisite jewellery pendant.
The exclusive Dragon pendant of 18 carat gold is set with 35 perfectly shaped certified diamonds - an exceptional and collectable numbered and signed piece of art jewelry.
Only 888 Luxury Vodka connoisseurs will receive the prestigious Royal Dragon Vodka Membership.
The concept for the bottle design was determined by the client. Designer Nickey Khem created the brand logo and helped with parts of the bottle design.
To find distributors near you visit www.royaldragonvodka.com
Gold, Diamonds and Dragons. Premium Royal Dragon Vodkas In Stunning Bottles and Package Design.
Absolut Exposure Puts Model Lydia Hearst Shot by Johan Renck On 3 Bottles In A Unique Traveler’s Exclusive Limited Edition.
above: image of Lydia Hearst by Johan Renck, courtesy of her twitter feed
The press release:
A unique Traveler’s Exclusive limited edition flavor celebrating the arts of photography and illusion, in creative collaboration with visionary artist Johan Renck.
On the eve of 22 October it was introduced for the first time at a glamorous sneak preview cocktail at Restaurant New York New York in Cannes — ABSOLUT EXPOSURE, the new eagerly anticipated and sensational Traveler’s Exclusive limited edition flavor from the world’s leading premium vodka brand.
ABSOLUT has pioneered the market with its previous Traveler’s Exclusive limited edition launches. ABSOLUT EXPOSURE crosses new boundaries. A new-generation flavor crafted with honey melon and lemongrass, ABSOLUT EXPOSURE is presented in a bottle with an innovative and groundbreaking technique of incorporating photography — for the first time — in bottle printing, with stunning result.
”We’re thrilled about the ABSOLUT EXPOSURE launch,” says Anders Olsson, Director of The Absolut Company Global Travel Retail. ”Both the product itself, the packaging and the campaign represents some of our core brand values — premiumness, innovation and cutting edge creativity. For a frontline brand as ABSOLUT, it’s all about constantly pushing boundaries. This launch is also yet another tribute to the brand building qualities of our global duty free/travel retail market and a proud successor of our previous groundbreaking Traveler’s Exclusive launches.”
Visionary Swedish director, photographer and artist Johan Renck has photographed actress and supermodel Lydia Hearst guised in a number of different ”personas”. Three of these characters — called Carter, Trojan and Dimitty — were selected to illustrate the multifaceted nature of every individual, adding diversity to the product offer as well as an intriguing illusory effect to store displays. By purchasing all three bottles, the consumer acquires an instant ABSOLUT limited edition collection. In addition to the images of Lydia Hearst, the bottle décor also features a bowler hat (a trademark of Johan Renck) and hands ”holding” the image, symbolizing the dual role of the artist — powerful in presence yet invisible in the work of art itself.
above: Instagram image courtesy of Lydia Hearst (that's Johan Renck with the bowler on)
”That’s the complex and schizophrenic nature of the photographic medium — being the observer, a voyeur, yet ultimately commanding the position of deciding what reality or perception of reality to project,” says Johan Renck.
ABSOLUT EXPOSURE will be launched throughout the global duty free/travel retail market in January 2013. ABSOLUT EXPOSURE will be supported by a powerful and innovative marketing campaign in all available media, including unique in-store brand installations.
