This Exquisite Forest by Chris Milk and Aaron Koblin is an online collaborative art experiment presented by Google and Tate Modern. The project lets users create short animations that build off one another as they explore a specific theme.
Taking a series of short animation sequences created by artists represented in Tate’s collection as the starting point, users of the website and visitors to the installation are invited to draw and animate new sequences and thus continue the ‘seeds’ begun by the artists.
As more sequences are added, the videos dynamically branch out and evolve, forming multiple new visual narratives.
The Making Of:
It can be accessed via the website exquisiteforest.com and through a physical installation at Tate Modern from July 23, 2012.
An Online Collaborative Art Project From Google and Tate Modern: This Exquisite Forest.
Wonderful Saul Bass Inspired Video For Louis Vuitton 2012 Summer Belt Collection.
As a huge fan of Saul Bass, I was thrilled to come across lovely animated piece of web content for Louis Vuitton. Directed by illustrator/animator Jo Ratcliffe, this fabulous Saul Bass-inspired animated video is promoting the luxury brand's 2012 Summer Belt Collection.
LV describes the project as follows:
As the major point of focus on a human silhouette accentuating the waist, belts could be considered the most essential accessory. They were decorative and mainly associated with the military in past days. However, as a fashion item in modern times, men started wearing belts in the 1920s as trouser waists fell to a lower line. Louis Vuitton has been making belts since the 1930s as both a fashion accessory and necessary yet basic addition to trousers. Here artist Jo Ratcliffe showcases Louis Vuitton’s latest collection in this Saul Bass detective style animation. Fasten your belts!
Credits
Director: Jo Ratcliffe
Animation and Production: Minivegas
Music Supervisor: Rebeca Ann Toledo, Dust Music Supervision of Norway
Louis Vuitton
